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East End Dubs continues to increase the popularity of the Eastenderz label with the launch of a new sub-label; BELIEF. The goal of the new company is to expand and challenge expectations with a wide range of artists, highlighting new and emerging talent.
The brand launches with rising star Jesse Maas' first drop on February 17. Jesse, that type of artist who does not sew without thread, who knows what he is doing at all times and leaves nothing to chance, although sometimes his decisions may seem unusual or out of place. And if, furthermore, after a consecration in the underground, we see him doing his thing with the EP 'LTD', he leaves us even more surprised.
Continuing the shape of his already mature sound on a number of forward-thinking labels including Berg Audio, PIV, Cecille and Blind Vision, with releases garnering support from influential names like Joseph Capriati, Marco Carola, Toman and Chris. Stussy, to name a few!
BELIEF has long built a name with music that spans multiple genres. Diversity in music is at its core. BELIEF's sound has a common feature recognized by recurring themes; the nostalgia, melody and cosmic depth, which drags you, but without losing energy.
BELIEF's command of language is total, and here they have once again delved into the past to be inspired by another verse, more forceful and melancholic, but no less evocative. All in all, we can safely say that this Loosh is on the verge of excellence.
As this is only the beginning of new beginnings, there is no doubt that East End Dubs will look to curate and build the Belief brand with the same dedication and passion that has been given to Eastenderz and their artists over the years.
In this world where speed is desperately sought and attention deficit is so high, a record like this will be misunderstood by many people, even dismissed as really important. But you just have to have the patience and the will to stop, to breathe, to sink into it, to hold on there for as long as you can, and admire its interior.
Store Links:
https://www.juno.co.uk/products/jesse-maas-ltd-ep/922495-01/
https://www.phonicarecords.com/product/jesse-maas-ltd-ep-pre-order-belief/185332
https://www.deejay.de/Jesse_Maas_LTD_EP_BLF001_Vinyl__1013986
https://www.decks.de/track/jesse_maas-ltd_ep/ckp-rg
Jesse Masses:
https://soundcloud.com/jessemaaaas
https://www.instagram.com/jessemaasdj
https://www.facebook.com/jessemaasdj
https://ra.co/dj/jessemaas